TT Junior Adventure Race 2009: A CSR Event for Corporate Companies to Participate

Corporate Social Responsibility (CSR) today is a part of the organizational way of succeeding in business. It’s a set of ethical action where organizations contribute to the society. Besides that, CSR is to nurture and aid in the progress of the various environments in which the corporation operates.


Regards to that, we as the specialist in team event and adventure take an initiative to organize a CSR event called “TT Junior Adventure Race 2009”. This is a CSR project where we will be partnering with corporate companies who would like to sponsor for the kids to join this exciting event. The kids can be the staff’s children or any kids from selected homes or school.


While looking for companies to sponsor for this event, I realized that not all companies see the importance of CSR. Some of the companies put requirements in sponsoring. Actually, CSR is one of the best ways for companies to take pride in giving back to the society. This is the best way for interacting with the communities through social work. Apart from business, every corporation plays a part in developing the nation, either to the people or the environment.


Regarding the issue of global warming and diseases that affect people in the world, this adventure race is an event that can raise the awareness of people especially the kids on how to protect the environment and practice a healthy life style in Malaysia. The sponsored kids will be exposed to the beautiful botanical garden and they’ll be having the challenges to develop their skills, teamwork and independence. In return, it will provide benefits to all parties involved, especially for the corporate. It will increase values for the company profile through brand recognition as well as providing opportunities for networking and developing of the companies’ business contacts.